The platform is rolling out a updated setting that allows them to reduce the volume of AI-made content appearing in their timelines. This initiative comes as the platform announced that it currently hosts more than 1 bn AI videos.
Pilot Phase and Launch
The update is being tested over the following weeks before a global launch. This shift coincides with a surge in content created by AI, fueled by emerging AI video creators.
AI Content on Other Platforms
Recent reports that approximately 10% of the fastest-growing video streams on a competing service only show AI-generated videos. A significant portion of this output is classified as mass-produced AI material, a phrase for inferior, bulk-generated content that is typically nonsensical or surreal.
Based on user feedback that numerous viewers enjoy content created using AI tools, ranging from computer-generated images to informative clips, and we want to provide users the option to adjust the amount of that, according to their own choices,” stated a platform representative.
AI on the Platform
The platform disclosed that there are now over a billion videos on its app tagged as artificially created. Overall, more than 100 m media items are submitted to the app daily, making clips made by AI a relatively small portion of its overall inventory.
How to Adjust Settings
Viewers will be in a position to limit or boost the amount of AI content they view by using the topic control option in the application and picking the AI content topic. Other topics that can already be modified under the setting encompass current affairs, style, aesthetics, and dance.
AI Disclosure Rules
TikTok’s policies require creators to label lifelike AI-made content, and it prohibits harmful deepfakes of public figures or crisis events. Any realistic artificial content that is unmarked can be removed under its terms of service.
Additionally, the app will now attach an artificially created label to content created with its built-in AI features, or identified by an cross-platform project for identifying artificial media. This measure is designed to deter users from seeking to evade the labeling process.
AI Literacy Programs
The company is additionally launching a $2 million awareness program for experts and institutions to develop learning resources about responsible artificial intelligence. This program will assist educational bodies specializing in training computer science.
Content Safety Approach
TikTok has justified its content review process, amid controversy over intentions to make redundant hundreds of review team members in the United Kingdom. The company is planning to cut hundreds of positions in its content moderation division in London, with trade unions and online safety experts expressing worry that humans are being replaced by machine-led review.
A senior executive explained that people-led review would continue to be important, but automated tools can protect employees by eliminating the most harmful content ahead of it gets reviewed by humans. The platform reported a 76% decrease in disturbing and violent content handled by safety staff over the past year due to intervention by its machine learning processes.
It is vital to combine people and machines to ensure user safety,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s highly necessary to minimize viewing of dangerous material as quickly as possible, which is why a lot of the machine support is really helping us work at speed.”
